Taormina Market Pulse 2026 - From the Grand Tour Heritage to a Global Luxury Destination
The report shows Taormina's hotel ADR exceeded €1,200 in 2025, up 80% since 2018, driven by luxury positioning and White Lotus exposure.
The report shows Taormina's hotel ADR exceeded €1,200 in 2025, up 80% since 2018, driven by luxury positioning and White Lotus exposure.
The thermal spa resort becomes Relais & Châteaux's first property on Ischia after recent renovations including a new Lighthouse Suite.
Lobby's CEO and Elegia's founders presented how AI automation can bridge the gap between guest expectations for instant service and hotels' outdated manual workflows.