Bad Bunny and BTS boosted Madrid hotel room rates
CoStar data shows Madrid hit record June ADR of EUR199.97 and RevPAR of EUR164.32, driven by Bad Bunny's 10-night stadium run and BTS's Arirang World Tour shows.
CoStar data shows Madrid hit record June ADR of EUR199.97 and RevPAR of EUR164.32, driven by Bad Bunny's 10-night stadium run and BTS's Arirang World Tour shows.
Amadeus data shows flight bookings to Spain and Iceland up 25% year-on-year for August 2026, with hotel occupancy rising 16% and ADR up 36% ahead of the first total solar eclipse visible from mainland Spain in 120 years.
Pope Leo XIV's June 2026 visit to Spain could generate €90–125M in tourism spending, with Madrid alone projected at €73.8M driven by 1.8 million expected attendees.
RevPAR jumped 10.7% year-over-year to EUR164.93, with occupancy peaking at 95.5% during Bridal Fashion Week and FCE/SeaFood festival.