The 20% Revenue Hotels Are Quietly Giving Away to OTAs
Opinion piece arguing Southeast Asia hoteliers can cut OTA dependency from 65-70% to 35-40% within 18 months using AI chatbots, behavioural triggers, and direct-rate advantages now available for under $50/month.
By Dr. Tong Yin, Founder of InsightBridge Global LLC and a doctoral researcher, InsightBridge Global LLC