Cultural Relevance in Marketing
A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural relevance into their marketing.
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Hoteliers Urge Congress: Act Now on Workforce Challenges, Certainty for Small Businesses, and Bolstered Travel Demand
Over 300 AHLA members lobbied Congress on key industry priorities: passing the American Franchise Act, modernizing H-2B visas, and restoring Brand USA funding.
Travel Industry Calls for Action on Capitol Hill, Honors Travel Champions Driving Change
U.S. Travel Association brought 400 advocates to Capitol Hill pushing for TSA/ATC pay protection, ESTA changes, and $160M in Brand USA funding.