The 39-key Bower Coronado becomes SLH's first member in Coronado, CA, gaining access to the SLH Club loyalty program and Hilton Honors booking integration.
Marriott's AI-powered conversational search tool launches in beta on Marriott.com and its mobile apps, with a full global rollout to 283 million Bonvoy members planned later in 2025.
NIQ and AHLA's Hotel Beverage Study 2026, based on 5,000 U.S. hotel visitors, finds soft drinks lead purchase intent at 47%, with domestic travel growth expanding supplier opportunities.
Cloudbeds and Journey integrate AI-driven loyalty tools into the Cloudbeds Collection, giving independent hotels chain-scale rewards programs without ceding brand identity or direct guest relationships.
Hotels.com's 2026 Hotel Price Index, based on data from 11,000 travelers, finds booking 8-14 days out saves up to 23% and international 5-star hotels average 23% less than U.S. rates.
Survey of 2,142 travelers shows 83% prioritize trust over price, with rewards programs and thoughtful service gestures driving value perceptions more than basic amenities.