Opinion arguing that siloed AI tools across pricing, messaging, and booking create contradictory guest interactions, making hotels feel less coherent than before AI adoption.
Dragonfly Strategists CEO Caryl Helsel argues independent hotels should prioritize intuitive, connected technology that reduces screen time and frees staff to deliver genuine hospitality.
The article argues that hotel performance depends not on the number of systems deployed but on how well they connect, with POS integration highlighted as a key driver of operational visibility and guest experience.
Glasgow Marriott deployed IRIS Mobile Ordering and Digital Guest Directory, achieving 24% revenue growth and 23% order volume increase, with 80% of room service orders now placed digitally.
Hotels track ADR and RevPAR precisely but have no equivalent instrument for the true operational cost of delivering each stay, leaving labor, coordination, and unplanned effort invisible in the financials.
An opinion piece arguing that hotels focus too heavily on revenue generation while quietly losing value through unanswered calls, payment discrepancies, utility waste, and outdated content.
Three European hoteliers share how they eliminated or reinvented the front desk, with approaches ranging from full automation at Limehome's 13,000 rooms to a human-first model at a 14-room property outside Amsterdam.
G'day Group GM Louise Kipling shares how the 330-property Australian network transformed guest feedback from post-stay reporting into a real-time operational system, including mid-stay pulse checks and network-wide fixes driven by sentiment data.
RobosizeME CRO Sean Anderson explains why the company uses RPA over AI for defined hotel workflows, citing cost, reliability, and compliance as key factors over AI-first approaches.
The author argues that HITEC 2026 overlooked a key market gap: back-office AI that reduces overhead and drives margins, while vendors focused almost entirely on guest-facing tools.
Hotel operators who hit labor budgets may still suffer hidden inefficiencies; the article argues that labor precision and real-time demand alignment matter more than payroll control alone.
UBTech's consumer humanoid robot launch signals a shift in guest expectations that hospitality must address, as home companion AI sets a new relational benchmark hotels are unprepared to meet.
A promotional explainer arguing that hospitality groups should replace personal messaging apps with dedicated work chat tools, citing data ownership risks and multi-property communication gaps.
Hidden operational costs from scheduling lag, cross-department misalignment, and management coordination fatigue compound daily, often invisible in traditional retrospective reporting.
Mews becomes the sole preferred PMS supplier for Resorts of Ontario, giving 100+ independent resorts and lodges across the province access to its cloud-native platform.
Shiji's Daylight PMS now embeds task management directly into the housekeeping mobile app's room-level view, letting attendants handle cleaning and guest requests in one screen without switching between systems.
Meyer Jabara Hotels outlines its in-house technology management model, arguing that owning the full IT stack, from network infrastructure to cybersecurity and help desk, is a competitive advantage for hotel operators.
Keycafe will demo automated key management at HITEC 2026 in San Antonio, including a live Mews PMS integration and early access preview of a Cloudbeds integration for contactless, reservation-triggered key access.
A live webinar on June 25 will gather hospitality operators and robotics leaders to discuss ROI, adoption barriers, and real-world deployment of robots across U.S. hotels.
Shiji and FreedomPay are combining Infrasys POS and Astral Payments into a single Android-based mobile device, letting hotel staff manage orders and payments in one workflow across F&B and other revenue centers.