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The Real Role of Technology in Hospitality Isn’t What You Think

From AI-driven revenue management to more efficient operating models, we’re seeing tools that allow us to rethink how our hotels are run. Systems are getting smarter. ... And most importantly, the hotel operates as a cohesive unit. When it’s not, even the best tech tools in the world won’t deliver the results you expect.

Going to #HITEC? Ask about Tokenmaxxing!

The AI-era remake is already reflected in the numbers: one large study of GitHub developers found that coding agents produced a 741% increase in lines of code, but only a 20% increase in actual software ... Channel Dive — "Pax8 builds token tracking to help MSPs bill for AI," 13 June 2026. Tech Bullion — "How hotel commerce technology is transforming revenue generation in 2026," 12 June 2026.

HFTP AI Collective Unveils Strategic Roadmap at HITEC 2026

The AI Collective is a group of 30+ industry AI experts, including 10+ associations liaisons engaged in a collaborative effort to develop resources for the industry as it moves forward to new technology ... Establishing Foundational Standards for AI in Hospitality Recognizing the lack of established standards in AI implementation, the AI Collective is also working to build a framework for industry-wide best

Cendyn unveils AI-native infrastructure tackling hotels’ invisibility cliff

Generated from operationalized content strategies, hotels can see content gaps for where competitors might have the edge in AI search. When AI drifts from your brand truth, Wayfinder flags it. ... Kevin Duncan, Executive Vice President Product, Cendyn Wayfinder is the first step in Cendyn’s AI-native architecture – following the launch of AI Connect in January that ensures hotels’ ARI data is visible

Canary Technologies Launches Agentic Sales Coordinator for Hotel Group and Event Sales

SAN FRANCISCO, CA — Canary Technologies, the award-winning global leader in agentic AI for hotel and guest management, today announced the launch of the Agentic Sales Coordinator, a new solution that autonomously ... Harman Singh Narula, Co-Founder and CEO of Canary Technologies The Agentic Sales Coordinator expands Canary's suite of AI solutions for hotel operations including AI Voice, AI Contracts, AI Webchat, AI

AI is not a product you buy – it's a capability you build

"The hotels getting the most out of AI are the ones where reservations, guest profiles, operations and communications are all living in one place, or at the very least, cleanly connected." ... The fix isn't just better AI. It's AI that's grounded in the actual reality of how your property operates. How to tell the real thing from the marketing Every vendor claims to be AI-powered.

In Robots We Trust - or do we?

In 2015, Japan’s Henn-na Hotel — aptly “Strange Hotel” — opened with a Guinness World Records title as the first robot-staffed hotel: dinosaur receptionists, robotic porters, and an in-room assistant called ... The American Hotel & Lodging Association reported that 87% of hotels are facing staffing shortages in 2025, with labor accounting for nearly a third of revenue.

Influence Society Releases SOCIETIES Magazine’s 6th Edition, Exploring the New Language of Luxury Hospitality

The magazine also explores how hospitality spaces are evolving into more residential, cultural and local destinations, with examples including Terreno Barrio in Palma, the Orient Express hotel in Venice ... The magazine also looks beyond hotels to examine the wider ecosystem influencing luxury hospitality, including AI-native computing, minimal consumer technology, private aviation, destination design and