Visit Hungary expands use of Amadeus Media Solutions to drive demand to the destination
The partnership delivered a 20% increase in bookings via travel agents year over year using targeted campaigns and comprehensive travel data.
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Destinations queue up to host forthcoming WTTC Global Summits
Fifteen destinations across four continents are competing to host WTTC's 2027 Global Summit following Rome's success, with Malta confirmed for 2026.
German Outbound Travel Confirms Europe’s Strength and the Rise of Culture-Nature Destinations
Data Appeal and Mabrian analysis shows Germans increasingly favor European destinations combining cultural heritage with natural beauty, with Italy capturing nearly 20% of German stays across six regions.