Flexkeeping and MARA Solutions Integration Turns Guest Feedback Into Real-Time Tasks
The integration automatically converts guest review complaints into actionable tasks for housekeeping and maintenance teams.
Search
Lodging Interactive Unveils New Brand Identity: “Smarter Marketing. Better Results.”
The agency rebranded with a new marketing ecosystem emphasizing human-led strategy and synchronized digital services including AI optimization.
How Globales Hotels unlocked 30,000+ new guest insights across its hotel portfolio
Globales Hotels increased survey responses by 30,000+ and improved NPS by 3.12 points after rolling out Reviewpro's Guest Survey module across 47 properties.
The Moment That Mattered Already Happened
The author argues that real guest loyalty is shaped by micro-moments of attention that happen in real time, not captured in post-stay surveys.
By Hideki Hayashi, Founder, Pulse Hospitality Group
Is hotel marketing broken? Why siloed data won’t drive more revenue
Revinate CMO discusses with Pyramid Global's Evan Crawford how connecting siloed guest data enables better personalization and revenue growth through AI-powered marketing.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
TrustYou and HSMAI Europe Celebrate Strategic Partnership at Berlin Industry Gathering
TrustYou presented its data-driven Excellence Award to Hotel Maistra 160 for achieving a 98.75 guest satisfaction score based on verified feedback.
Inside the Paradores Approach to Guest Experience
Paradores integrates heritage authenticity with data-driven guest experience management, achieving an NPS near 65 while investing €300 million in modernization.
Florencia Cueto Pedrotti, Director, Global Engagement & Sales Enablement, Shiji
Lighthouse launches Review Agent to help independent hotels boost OTA rankings and bookings as AI search reshapes travel discovery
Lighthouse's new tool aggregates reviews from Booking.com and Expedia with AI-powered response automation to help independent hotels improve visibility on search platforms.
Why reputation management directly impacts your hotel’s visibility (and bookings)
Reviews directly influence Google and OTA ranking algorithms through volume, ratings, freshness and response activity, creating a cycle where better reputation drives more visibility and bookings.
By Femke Nollet, Content Specialist, Lighthouse