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Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?

It’s packaged as the ultimate problem solver from forecasting demand to writing content to responding to guest reviews. But behind the buzz, a quiet anxiety lingers in the hospitality community. ... The forecasting models that alert us to low-occupancy weeks early. The content tools that help our marketing stay consistent even when staff turnover hits.

What Revenue Management REALLY is ...

Forecasting engines. Pricing models. But here’s the trick: A revenue manager knows when to trust the system… And when to say: “Nice try, Ide. But this market shift needs human override.” ... The forecast? The rate plan? Useless ! Unless you can communicate them in a way the GM, the sales director, and the owner understand and act on . RMs are translators .

The state of France’s hotel market in 2025: Key trends, lessons and next steps

With branded hotels, we generally see the exact opposite approach: They set lower prices at first to spur demand and ensure healthy occupancy, after which they steadily increase prices (while demand rises ... Hoteliers should: Forecast demand based on forward-looking indicators (based on flight, OTA and meta-platform searches) Closely monitor competitor pricing – including short-term rentals – and average market

How Can Hotels Step Up Their Recruitment Game?

The global hospitality industry is forecast to see its labour demand climb in the coming years, but persisting labour shortages and other challenges in hiring and retaining employees could make it very ... Hotel Labour Demand Is Forecast to Increase Workforce demand in tourism is expected to increase as post-COVID growth continues.

How Hoteliers are Moving from Green Screens to Guided Insights

Below is a recap of the conversation focused on how innovative hoteliers have already turned to automation, including AI that actually answers questions to help you drive real-life demand. 🗣️ Listen to ... night audit workflows, daily revenue reconciliation, labor optimization) Business intelligence (portfolio-level analytics, forward-looking pickup, exception monitoring) Financial planning (budgeting/forecasting

Shaping the Future of Hospitality Investment

The resilience of travel demand, coupled with the industry’s adaptation to evolving consumer expectations—such as wellness, sustainability, and experiential offerings—is driving this momentum. ... Al Alloush forecasts a focused but steady growth curve: Hospitality investment in 2026 and beyond will remain strong but focused.

MENA hospitality market value set to top US$487 billion by 2032 amid unprecedented tourism expansion

International visitor spending is expected to reach nearly US$194 billion, up nearly a quarter from 2019, pre-pandemic levels, with domestic spending forecast to hit US$113 billion. ... In KSA, upcoming global events like Expo 2030 and the FIFA World Cup 2034 are boosting already strong demand for real estate, including project in the hospitality sector.

What Type of Business Do You Want to Run? The Choice Between Cohesive and Disconnected Hospitality

Addressing industry-specific issues like labor shortages and data silos demands a strategic shift towards holistic integration and data consolidation. ... For example, the finance department gains immediate insights from operational and demand data across all revenue centers, enabling advanced forecasting and analysis that directly impacts key financial

Is your hotel demand forecast stuck in the past? Why relying on historical data could be costing you money

The new standard for forecasting market demand at your property is through a hybrid forecasting framework. ... Traditional demand forecasting and the myth of historical reliability Traditional hotel demand forecasting has long relied on established statistical foundations like time series analysis and econometric