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Correcting the Focus: Fixing the Industry’s Fundamental Misunderstanding of Technology vs. Hospitality

In boardrooms across the globe, executives look at charts tracking touchscreens, mobile check-ins, and robotic room delivery. ... We see this play out globally as platforms look to automate the entire customer journey—a trend analyzed deeply in our breakdown of what you must take away from Marriott-Google AI Direct Booking .

Influence Society Releases SOCIETIES Magazine’s 6th Edition, Exploring the New Language of Luxury Hospitality

In features such as “Listening Rooms: The New Hospitality Ritual,” “Aesop’s Architecture of Light,” coverage of Thailand’s restaurant scene and a look at railway dining in Malaysia, SOCIETIES examines ... The magazine also explores how hospitality spaces are evolving into more residential, cultural and local destinations, with examples including Terreno Barrio in Palma, the Orient Express hotel in Venice

From Discovery to Arrival: Why Hospitality’s Next Competitive Advantage Is Continuity

Before a traveler ever sees a recommendation, an AI model may have already weighed hundreds of signals in an effort to establish confidence. That subtle shift changes everything. ... In many ways, hospitality is entering a trust economy. Travelers have always made decisions based on trust, but now digital systems are participating in those decisions as well.

AI Food Waste Scale-Up KITRO Accelerates International Growth Amid New Regulatory Push

Founded by two hospitality professionals determined to tackle food waste, the Swiss company has now supported more than 500 kitchens in over 40 countries with AI-powered waste reduction technology that ... Today, KITRO’s technology has been used in more than 500 kitchens across over 40 countries , including hotels, resorts, restaurants, hospitals, universities, large-scale catering operations and cruise

HCN to Debut its Commerce Media Network at HITEC; White Paper to Reveal Revenue Potential for Hotels

Restaurants have already learned this with digital menu boards. Retailers are learning it with in-store media screens. ... As the world leader in guestroom tablets following the June 2025 acquisition of Crave Interactive, HCN’s platform has evolved into an AI-powered digital concierge, a guest communication hub, room controller

Aslihan Ozgur of TheLifeCo on the Caribbean's First Longevity Village, Physician-Led Detox, and the Future of Health-Integrated Hospitality

The scope is significant: three resorts, 500 longevity residences, 20 restaurants, a medical and commercial district, and one of the largest conference centers in the Eastern Caribbean, with indoor seating ... The lineup includes the CAR.O.L. bike, which uses AI to deliver personalized high-intensity interval training in as little as eight minutes, calibrated to each individual's fitness level; React Sport,

How to win direct bookings with AI search

From becoming the source of truth for AI platforms to building data foundations that drive visibility, they unpack what it takes to stand out in an AI-first world. ... We never want to create a more challenging experience for guests, whether it’s AI voice, AI chat. And certainly AI personalization is an area that we see potential in as well.

Hospitality Got Too Comfortable: EHL's Achim Schmitt on Decline, Talent and the Limits of Technology

Even now, he noted, hotels still need a large human element, partly because the AI experience is not yet good enough to replace it, but mostly because he does not want to live in a world without human ... Students now do that work on their own, and he does not think an AI can take the place of another person in it.

Front desk teams don’t have to be your switchboard

Holiday Inn Kenilworth deployed Eccobell's AI voice agent, cutting reception calls by over 80% in the first week, with upsell commissions now exceeding the technology's cost. ... Daniel believes voice AI works particularly well because it mirrors communication habits guests already have in daily life.

The Gym Is the Front Door: Christopher Norton on Equinox Hotels

Equinox pulls locals in through the club, and once they are inside they spend time in the bars and restaurants after working out. ... On another day, in another mood, he might want the conversation. That is the heart of how he sees it. As he put it, the choice is never AI-centric versus human-centric. It is choice-centric.