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Press Release Technology

The AI-Fueled Organization: Transforming for the Future with Oracle

Focused on embedding AI to enhance guest experiences and streamline operations, one of the most significant applications of PRIME, Nor1’s AI engine, is the personalization of guest offers. ... Similarly, in human resources, AI assists in performance reviews by analyzing feedback and generating summaries, thereby helping managers save time and focus on providing meaningful feedback.

Jason Bryant
By Jason Bryant, Vice President Strategic Growth Initiative, Oracle Hospitality
Opinion Article Technology

Attracting More Guests: A Real Guide for Hoteliers to Increase Direct Bookings and Visibility

This is where AI tools like MARA step in. MARA , an online reputation management software, uses cutting-edge AI to provide efficient yet personalized responses to reviews. ... By enhancing online reputation management efforts with the help of AI, you can save time, generate more reviews, improve your ratings and ultimately, increase your bookings.

Tobias Roelen-Blasberg
By Tobias Roelen-Blasberg, Co-Founder, MARA Solutions GmbH
Ad #1 Hotel PMS
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Mews
Ad Social Strategy
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KORDIE®
Press Release Sales & Marketing

How to Train Your Guest Service Staff to Turn Every Conversation Into a Sales & Marketing Opportunity

Maintenance techs and housekeeping inspectors may be the face of your company and in the best position to encourage a positive guest review of social media posts, especially for guests who check-in via ... Self-serving “thought leaders” are pushing RFP automation and AI-powered prospecting, both of which lead to generic, spammy-feeling sales correspondence.

Kennedy Training Network (KTN)
Supplier News Technology

Visual Matrix Announces Integration Partnership with Sojern

Baskar Manivannan, Vice President, Guest Experience Solutions, Sojern recently spoke with Visual Matrix about the importance of AI and how it will optimize and continue to automate many areas of hotel ... Partnering with VisualMatrix, Sojern provides unmatched traveler insights, AI-powered audience targeting, and multichannel digital marketing, all in one platform designed to maximize TRevPAR for hotels

Visual Matrix Property Management System (Image Technology Systems) and Sojern
Opinion Article Sales & Marketing

The Future of Hospitality: How AI-Powered CRM is Revolutionizing the Hotel Industry

Implementing AI Across CRM Use Cases The study found that over 50% of respondents have already implemented AI in marketing and sales use cases. ... Human Oversight : Implement systems where AI recommendations can be reviewed by staff to ensure appropriateness and accuracy.

Are Morch
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Hotel Yearbook Article

How Hotel-Brand Tech Leaders Are Redefining the CIO Role

Looking ahead, AI will accelerate this transformation. ... We need to move beyond the novelty of generative AI and focus on what creates measurable operational value. Analytical AI offers that.

Hotel Yearbook Article

Why siloed hotel tech categories should be removed from our vocabulary

Bischop advocates for an API-driven, MACH architecture to enable flexibility and real-time data integration, allowing hotels to leverage advanced AI and automation tools. ... that have an awareness of what an isolated tool is, like a booking engine, for example, and ignore the importance of connecting that booking engine to critical complementary systems such as online review

SiteMinder
Hotel Yearbook Article

DO'S & DON'TS in Digital Marketing

Encourage reviews : Entice satisfied guests to leave positive reviews on platforms like Tripadvisor, Google, and Yelp to build trust and credibility. ... Ignore (negative) feedback : Regularly monitor and respond to reviews and comments on social media and review sites to maintain a positive online reputation.

Cendyn™
Hotel Yearbook Article

Evolving from CRM to CDP: What got us here won’t get us there

CDPs also excel in identity resolution, merging duplicate profiles, and utilizing advanced AI to ensure accurate guest data. ... Other data sources can include guest surveys, online reviews, website activity, reservation agent notes, text messaging, and email engagement.

Revinate, Inc.
Hotel Yearbook Article

DO'S & DON'TS to Maximize Data and Drive Revenue

Rush AI Deployment: Take the time to thoroughly research, evaluate, vet and test AI solutions before implementing them at scale. ... Overlook AI's limitations: Understand that AI can make mistakes. Regularly review and validate AI outputs, and be prepared to intervene when necessary to correct errors or biases.

Lighthouse