Revenue Management is dying
The author argues that revenue management faces growing public resistance not because it's ineffective, but because consumers increasingly notice and resent dynamic pricing.
By Fabian Bartnick, Founder, Infinito
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You are correct: Revenue Management is.....NOT fair! That's the whole point!
Fabian Bartnick explores the ethical boundaries of hotel revenue management, arguing that pricing differentiation is justified when transparent but becomes problematic when it exploits customer ignorance.
By Fabian Bartnick, Founder, Infinito