The 2026 chart argues that hotel distribution now starts before the booking journey, with AI assistants, maps, and social platforms shaping traveler decisions before any OTA or brand.com visit occurs.
A Shiji Insights Podcast conversation with Cendyn's Head of Solutions Engineering examines how the PMS is evolving from a transactional platform into the execution layer for guest intelligence and personalization.
Successful hotel AI implementation requires clean, structured, current, and trusted data, but most properties fail to meet these basic requirements before investing in AI technology.
Revinate webinar explores how unified guest data drives repeat bookings, featuring Casa de Campo's success with VIP guest segmentation.
Joint research from RMS and RoomPriceGenie reveals 42% of hospitality professionals spend 1-3 hours weekly fixing system issues caused by poor integrations.
Expedia Group data shows 98% of hotels lose revenue from rate misuse every four days, highlighting how poor data quality undermines pricing decisions.