The Invisible Operating System
The author argues that hotel competitiveness in the AI era depends on invisible operational infrastructure, as AI amplifies data inconsistencies rather than hiding them.
Search
The Question That Is Quietly Holding Hotels Back From AI
The author argues AI favors independent hotels over chains because value comes from operational clarity and data quality, not budget, shifting competition away from OTA bidding wars.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
The Black Box of Hotel Distribution
Outdated and conflicting hotel content across B2B distribution channels is becoming a credibility risk as AI search systems evaluate information from multiple sources to determine trustworthiness.
Hotel Distribution Technology Chart 2026: Why Visibility Is Becoming the New Distribution Strategy
The 2026 chart argues that hotel distribution now starts before the booking journey, with AI assistants, maps, and social platforms shaping traveler decisions before any OTA or brand.com visit occurs.
Why guest intelligence depends on the modern PMS
A Shiji Insights Podcast conversation with Cendyn's Head of Solutions Engineering examines how the PMS is evolving from a transactional platform into the execution layer for guest intelligence and personalization.
Florencia Cueto Pedrotti in conversation with Niels Mekenkamp
The Single Biggest Reason Hotel AI Fails Has Nothing to Do with AI
Successful hotel AI implementation requires clean, structured, current, and trusted data, but most properties fail to meet these basic requirements before investing in AI technology.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Hospitality Benchmark Report leadership series: Unlocking revenue from the guest data you already have
Revinate webinar explores how unified guest data drives repeat bookings, featuring Casa de Campo's success with VIP guest segmentation.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Rise of the ‘Hospitality Engineer’ as disconnected systems costing operators hours every week
Joint research from RMS and RoomPriceGenie reveals 42% of hospitality professionals spend 1-3 hours weekly fixing system issues caused by poor integrations.
The Quiet Cost of Bad Hotel Data
Expedia Group data shows 98% of hotels lose revenue from rate misuse every four days, highlighting how poor data quality undermines pricing decisions.
By Mrugesh Kharwar, Business Analyst and Doctoral Researcher, Jala Bapa Hospitality LLC