How to price your hotel for the World Cup: Winning revenue in a volatile market
Lighthouse data shows 12 of 16 World Cup host cities have hit new low points for group-stage pricing as markets test where premiums will hold.
Lighthouse data shows 12 of 16 World Cup host cities have hit new low points for group-stage pricing as markets test where premiums will hold.
OysterLink research shows 2026 World Cup demand softer than expected, with only 1.7% RevPAR uplift forecast and some hotels seeing just 15% uptake on FIFA room blocks.