The whitepaper introduces a composite ROX/ROT/ROS metrics framework to measure well-being experiences across hospitality, replacing single-number ROI with KPIs spanning human outcomes, experience quality, business performance, and environmental impact.
Minor Wellness hotels outpaced Major Wellness on ADR, RevPAR, and GOPPAR in 2025 for the first time, signaling a shift toward targeted wellness investment over expansive offerings.
The global wellness tourism market grew to $894 billion in 2024, driving hotels to integrate fitness facilities, recovery services, and nutrition programs as core offerings rather than amenities.
As wellness travelers arrive with real-time biometric data on their wrists, hotels are exploring Wellness OS platforms, persistent guest health profiles, and sensor-equipped rooms to deliver measurable, personalized outcomes.