Minor Wellness hotels outpaced Major Wellness on ADR, RevPAR, and GOPPAR in 2025 for the first time, signaling a shift toward targeted wellness investment over expansive offerings.
RLA Global's 2025 Wellness Real Estate Report finds Minor Wellness hotels outperforming Major Wellness on ADR, RevPAR, and GOPPAR simultaneously for the first time, with US Major Wellness GOPPAR down 14.7%.
While RevPAR benchmarking tracks market position, profit benchmarking via GOPPAR and full P&L metrics reveals whether commercial performance converts to financial returns, a gap that matters most to owners and investors.
The article argues that RevPAR's failure to account for labor inflation, OTA commissions, and channel mix has decoupled revenue growth from profit, and calls for a shift to GOPPAR, CPOR, and GOP Index as primary management metrics.
Issue 15 of the LAC Hotels Monitor covers Q-period performance across the Caribbean and Mexico, with Total Caribbean RevPAR up 5.1% but Mexico destinations posting GOPPAR declines of up to 13.1%.
HotStats and Duetto's integrated platform helps asset managers move beyond revenue metrics to focus on profit optimization and benchmarked operational performance.
Only three EMEA destinations saw RevPAR and GOPPAR declines, with Eastern and Southern Europe leading regional growth despite rising construction costs.