Jason Zvatora discusses OUTRIGGER's focus on place-specific cultural experiences, balancing family and romance guests, and prioritizing total revenue over room revenue alone.
Centara introduces signature touchpoints including sleep rituals, family activities, and local cultural collaborations across its Thailand-based hotel portfolio.
GCSTIMES demonstrates how simple wooden amenities like keycards and coasters can replace plastic items while connecting guests to local culture and destination identity.
Accor's TRIBE Hotels partners with Record Store Day to install vinyl listening stations across properties, with an exclusive 1,000-copy LP release in 2026.
The global lifestyle hotel market is projected to reach $123.3 billion by 2033, driven by travelers seeking authentic experiences over traditional luxury.
IHG's lifestyle brand opens its second Greater China property in Hefei, with plans to expand into Suzhou, Nanjing and Guangzhou.