Wellness Tourism Trends: What's Shaping Travel and Wellness in 2026
The global wellness tourism market hit $990B in 2025 and is projected to reach $2.4T by 2035, driven by longevity travel, sauna culture, digital detox retreats, and a luxury shift toward radical simplicity.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL