Budget Like It’s 2027 (not 1999)
Lodging Interactive urges hotels to allocate dedicated 2027 social media budgets, recommending $100–$750+/month, and connecting campaigns to landing pages and lead magnets for trackable revenue.
Lodging Interactive urges hotels to allocate dedicated 2027 social media budgets, recommending $100–$750+/month, and connecting campaigns to landing pages and lead magnets for trackable revenue.
Survey of 400+ hotel tech decision-makers shows 85% will allocate at least 5% of IT budgets to AI tools in 2026.
Hotels often pay for bookings from guests who already decided to stay there, with attribution models masking this "recycled demand" problem.