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August 7

Killing the “Sales Hero” Culture in Hotels

A framework for shifting hotel commercial teams away from individual-dependent "sales hero" cultures toward repeatable, system-driven revenue processes using a three-stage H2S model.

By Muhammad Tanveer, Author , The Sales Leadership Brief

Opinion Article Sales & Marketing

June 30

The 2026 RFP Season Is Here – And It’s Unlike Any Before It

Amadeus-backed research finds 63% of hotels struggle to find qualified leads, urging a data-first approach to corporate RFP targeting, pre-season visibility, and post-contract account management.

By Joerg Schuler, Executive Vice President of Hospitality Commercial, Amadeus Hospitality

Explainer Sales & Marketing

April 8

Smart contracting: Building better base business

The article explains how hoteliers can build recurring guest relationships through targeted sales efforts with demand drivers like airports, military bases, and construction projects.

By Daniel Foreman, Commercial Strategist, Lighthouse