The Temporary City
The author argues that major events compress rather than create demand, and that destinations need "Destination Intelligence" to orchestrate disconnected systems into a unified visitor experience.
The author argues that major events compress rather than create demand, and that destinations need "Destination Intelligence" to orchestrate disconnected systems into a unified visitor experience.
HVS outlines a methodology using daily occupancy and ADR data to more accurately measure how convention center events drive hotel market compression, pricing power, and incremental room revenue.