The Nordics’ “Luxury Tourism Pivot”: A Bold Bet Worth Thinking Twice About
Drawing on 2025-2026 Nordic and Saudi data, the author argues that ultra-luxury tourism-as-national-strategy risks oversupply, pointing to falling Riyadh ADR and sub-60% Arctic occupancy as warnings.
By Dr. Tong Yin, Founder and doctoral researcher, InsightBridge Global LLC