Live polling of 470+ travel buyers at GBTA Convention 2026 shows 92% see AI as strategic, 78% cite internal influence as their top challenge, and most prioritize long-term supplier partnerships over competitive tension.
Author argues hospitality vendors must shift from traditional selling to building trusted partnerships through expertise and transparent communication.
The company nearly doubled its Mexican footprint in five years through strategic partnerships and all-inclusive resort acquisitions.
Spanish hotel giant will operate five properties through partnership with MHG, starting with 307-room Mahdia resort opening this year.
AHLA adds 11 companies including Deloitte, PwC, and AWS to its Premier Partner program, bringing expertise in consulting, technology, and operations.