Rethinking How Hotel Performance Is Evaluated
A PolyU study of 53 GBA hotels finds none achieved efficiency between 2015-2019, and argues standard DEA models overstate performance by ignoring product diversification.
A PolyU study of 53 GBA hotels finds none achieved efficiency between 2015-2019, and argues standard DEA models overstate performance by ignoring product diversification.
AC Hotel Asheville Downtown shares how it moved sustainability from good intentions to measurable daily operations through data tracking, workflow integration, and leadership accountability.
Author presents a three-layer Commercial Convergence Model to fix strategic misalignment between sales, marketing, and revenue departments using shared metrics and decision frameworks.
Forward-thinking hotels are using technology to align staffing with forecast demand upfront rather than managing labor reactively after schedules are set.
RevPAR jumped 8.7% year-over-year with peak occupancy hitting 96.5% on the trade show's opening night.