The final installment of an 8-part series argues that RevPAR is a vanity metric, urging hoteliers to measure profit kept after acquisition costs and total guest spend instead.
An opinion piece arguing that hotels focus too heavily on revenue generation while quietly losing value through unanswered calls, payment discrepancies, utility waste, and outdated content.
The article argues that RevPAR's failure to account for labor inflation, OTA commissions, and channel mix has decoupled revenue growth from profit, and calls for a shift to GOPPAR, CPOR, and GOP Index as primary management metrics.
Schäffner moves from SVP to CSO to lead global expansion of Duetto's Revenue Profit Operating System across hotel brands and casino resorts.
Kalibri's new Profit Actions feature in Hummingbird Commercial provides hotels with daily insights to identify and act on their most profitable revenue opportunities.