Why a Hotel Market Analysis Is the Heart of Every Hotel Appraisal: A Repeatable, Step-by-Step Method for Doing One Right
The article argues that segment-level competitive indices, not penetration rates, are the correct method for allocating hotel demand in appraisals, and presents a full replicable protocol for doing so.
By Stephen Rushmore, Hotel Valuation Expert and Founder of HVS, Hotel Valuation Software