GCSTIMES promotes a wooden key card shaped like a cat's head featuring cityscape designs that doubles as a 3D fridge magnet, framed around the "set-jetting" travel trend.
Hotels are capitalizing on screen-inspired travel through three strategies: leveraging filming-location status, curating set-related guest itineraries, and maintaining long-term cinematic identity.
Expedia data shows 53% of travelers are interested in screen-inspired travel, with 81% of Gen Z and Millennials citing TV and film as influences, creating packaging and marketing opportunities for hotels.