2026 HSMAI Adrian Awards Open for Entry
HSMAI opens entries for the 2026 Adrian Awards, celebrating the competition's 70th anniversary with 34 categories and new Best-of segments; deadline is September 15, 2026.
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Amadeus Redefines Travel Advertising to Help Brands Capture Demand Earlier
Amadeus launched its Travel Advertising Platform at its Nice summit, using AI and an Accenture-built agentic framework to shift hotel and airline ad spend from reactive optimization to forward-looking, cross-channel demand orchestration.
Expedia Group Study Reveals Travelers Are High-Value Consumers, Spending $500+ Per Trip On Non-Travel Purchases
Survey of 3,500 travelers reveals they spend an average of $500 on non-travel purchases per trip, creating marketing opportunities for brands outside the travel industry.