Video

HEC 95 | Part 2 | Designing Hospitality Experiences with Impact in Mind

ROGER HILL SHA ‘87: CHAIRMAN AND CEO OF THE GETTYS GROUP RON SWIDLER: CHIEF INNOVATION OFFICER OF THE GETTYS GROUP Branding and Interior Design agencies, like The Gettys Group, rely upon keen consumer/guest insights and emerging expectations to shape the hospitality projects they undertake. Join Roger and Ron for a discussion about guests’ increasing reliance upon brands to help them make a positive impact on the world around them, and how they have created brand experiences to deliver against that increasingly important need. For more information about Hotel Ezra Cornell visit cornellhec.com

Cornell
School-University

The Cornell Peter and Stephanie Nolan School of Hotel Administration is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry.