Video

Webinar: PATA Spotlight - Tourism Marketing Strategies under COVID19 for the Chinese Outbound Market

During this webinar, you will learn about the tourism marketing strategies and practical examples that different companies have implemented during the COVID-19 pandemic, which will provide you with insights for your own business’ strategy.The webinar will provide an overview of the latest Chinese tourism marketing updates. It will explain the different marketing strategies, latest technologies and action points needed to attract the Chinese market. Apart from that, the webinar will also look beyond the Chinese market to show examples of other regions and their marketing strategies amidst COVID-19. What you'll learn - Latest update for China outbound tourism marketing- Content creation and promotion for the Chinese market- Sales channels for the Chinese market- How to welcome Chinese visitors as travel restrictions ease- Case studies and interesting examples from other regions of the world

PATA
Association

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines...