Mike Ford, Founder & Managing Director at SiteMinder on Education in the Hotel Industry

We sat down with Mike Ford, Founder and Managing Director at SiteMinder. In this short take Mike shares with us his takes on education in the hotel industry.Find the full interview here: https://bit.ly/2CUXI2e In this exclusive interview Mike shares the challenges he faced building SiteMinder to the business it is today, his opinion on the current state of the hotel technology space, Direct versus OTA/3rd party bookings, Book on Google, and other great insights.SiteMinder is Founding Member of techtalk.travel - the knowledge hub and community for the hotel and travel industry with technology at its core. Neutral, unbiased and ad-free. Our Mission: To nurture the growing demand of knowledge sharing by providing a transparent media platform connecting hotel & travel professionals.Website: https://www.techtalk.travelLinkedIn: https://www.linkedin.com/company/techtalk-travel/Twitter: https://twitter.com/TechTalkTravelFacebook: https://www.facebook.com/techtalk.travel/Instagram: https://www.instagram.com/techtalk.travel/Soundcloud: https://soundcloud.com/user-738331289

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the world’s leading AI-powered hotel commerce platform, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila, Mexico City and Pune.