Executive Panel: The Impact of the COVID Crisis on Digital Transformation in Hospitality

How has the COVID-19 crisis impacted hospitality service providers? How do you run a business when your clients have no money? Discover the answers in this discussion…Presenters: Dr Kelly McGuire, Managing Principal, Hospitality, at ZS; and Max Starkov, Hospitality and online travel industry technologist and digital strategistModerator: Scott Dahl, Master’s Program Director at Les Roches

Les Roches is a Swiss institution focused on creating the innovative and entrepreneurial minds of tomorrow. Founded in 1954, Les Roches offers both undergraduate and graduate degrees in Hospitality and Tourism Management following the Swiss model of education. With campuses across Switzerland and Spain; a student body of more than 100 different nationalities, the institution provides students with a unique culturally diverse experience.