Hospitality Net TV
Video30 July 2020

The Digital Transformation Happy Hour: What role will innovation play in the industry recovery?

What role will innovation play in the industry recovery? How is a traditional tourism resort in the Swiss Alps reinventing itself to become a hospitality entrepreneurship hub?Natalia Bayona, Senior Expert on Innovation and Digital Transformation, at World Tourism Organization (UNWTO), and Pablo Garcia, the Director of the newly launched Les Roches Innovation Hub, talk about the need to support disruptive solutions and how Les Roches is putting Crans-Montana on the startups map.Natalia leads the UNWTO’s innovation, digital transformation and investments strategy; with one of the key initiatives being the Hospitality Challenge, a global competition they recently launched in partnership with Sommet Education (the parent company to Les Roches).

Scott Dahl

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