The Ethics of Digital Transformation in Hospitality - Risks vs. Reward

Is the reward worth the risk? In a highly competitive marketplace, ethics has become a real differentiator where reputation and ethical values are as important as delivering products and services.Digital privacy and ethics encompass many facets of how enterprises conduct their businesses. With the growing implementation of technology such as facial recognition and artificial intelligence, the debate is on the table. In this session, we’ll talk about the ethics associated with digital transformation in hospitality and we will have these 2 amazing guests:* Gabor Imre, CEO at FTF (Follow The Face)* Kelly McGuire, Managing Principal Hospitality at ZS Consulting

Les Roches is a Swiss institution focused on creating the innovative and entrepreneurial minds of tomorrow. Founded in 1954, Les Roches offers both undergraduate and graduate degrees in Hospitality and Tourism Management following the Swiss model of education. With campuses across Switzerland and Spain; a student body of more than 100 different nationalities, the institution provides students with a unique culturally diverse experience.