Hospitality in Brand Management | Enwei Lien, Managing Director – China, JA Resorts and Hotels

When most of your career has been dedicated to one brand, it can be difficult to make the decision to change to another company or even consider changing your role entirely. Enwei has done both! Following his executive roles with Swire Hotels, Enwei has led Chipotle in China, Starbucks Reserve Roastery in Shanghai, Hunter Gatherer and is now at the helm of creating and launching JA’s newest hotel concept in China. Learn how Enwei has managed his career across these brands and how his passion for hospitality brings these brands to life.角色转换和职业转型对所 有人来说并非易事，但连总却深谙其道!在率领 Chipotle餐饮集团进入中国前，连总曾任太古酒店集团行政高管;他对餐饮业的热 情，支持他在星巴克臻 选上海烘焙工坊和悦衡食集驰骋自如。如今连总作为 JA 品牌进入中国的掌舵人，全力打造在中国的首间旗 舰酒店。加入我们，聆听连总的职场故事，以及他如何将对行业的激情融 入到不同的品牌文化中。Follow us on:Website： https://www.inspirehospitality.com.cnLinkedIn：https://www.linkedin.com/company/inspirehospitalityInstagram： @inspirehospitality