Video

HSMAI ME - ROC 2020 Hybrid: Hospitality in the Era of Conversation

Sara Gentile – Head of Destinations & Events MENA, Facebook

Conversation is at the heart of all relationships, including those between businesses and their customers.

As people’s expectations of brands are continuously rising, the new reality has highlighted the need for businesses to identify different ways of interacting with their customers that respect safety but, at the same time, drive utility, care, and value for them.

Digital channels, like Messenger and WhatsApp, have helped millions to stay connected, get reliable information and even transact during the pandemic. At March 2020, 20 billion person-to-business messages were exchanged between people and businesses every month on Messenger. That's a 10x increase since 2016!!

Messaging becomes more and more an essential component of travel brands’ strategy to drive revenue, loyalty and improve their cost structure.

HSMAI Middle East
Association

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.