The Digital Marketing Strategies Hotels Should Be Using to Pivot for Recovery | Need-to-Know

Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. At Cogwheel Marketing, we focus on marketing for branded hotels: Marriott, Hilton, IHG and Hyatt. We identify the gaps in where brand marketing stops and hotel marketing begins. No market, hotel or brand is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.

At Knowland, we are changing how group business is sold. We empower our hospitality customers to create sustainable, repeatable, direct group business. With the industry's largest database of actualized events, we harness the power of actionable intelligence so our customers gain control of pipeline development, build a stronger base of repeatable group business and optimize profitability. That’s the Knowland Advantage.