HSMA BC Chapter January 2021 Presentation Featuring Loren Gray CHDM

January 2021 Presentation by Loren Gray CHDM from hospitalitydigitalmarketing.com for the BC Chapter of HSMAI "With or without a budget, how to create incremental revenue growth right now"Whether you are reopening, restarting, or have been surviving. Learn how to right now, to assess, gather, and act on 'zero' to incrementally validated spends. Do what you can for free, and build on what you grow. We share the methods, tools, and actions you will need to dynamically adapt to our ever-changing marketing landscape.

Learn how to bring your guests and marketing efforts into balance. Use what digital tools you need, rather than what someone is selling. Create strategies that allow you down to a property level look good and feel connected to exactly the guests that want your location when they want it.