Planning For What Will Come, Not For What Was

The corona pandemic is shaking the foundations of the global tourism industry more than any previous crisis. The post Corona tourism world will be a completely new one - with tectonic shifts on the demand and supply sides that have not yet been imaginable. In this kick off session of the new ITB Virtual Con, the big picture of global post corona tourism will be outlined. Starting in July 2020, regular ITB Virtual Con events will analyse and present the most important market trends and the most valuable practical tips for tourism providers.Interviewer:Prof. Dr. Roland Conrady,Scientific Director ITB Berlin Convention, Worms University of Applied SciencesInterview Guest:Philip C. Wolf,PhoCusWright Founder & Serial Board Director

ITB Berlin is one of the world’s leading travel trade shows, bringing together tourism professionals, destinations, hospitality brands, and industry innovators from across the globe. Each year, the event serves as a dynamic platform for networking, business development, and the exchange of ideas that shape the future of travel. With its international reach, diverse exhibitors, and forward-looking conferences, ITB Berlin highlights the...