How to Create a Comeback – Practical Learnings from the Crisis Period

No matter what kind of hotel it is: The "Road To Recovery" is bumpy all over the world and offers no master plan for dealing with the pandemic. Which path do hotel brands take? How do young, small brands position themselves, and how do the large, established hotel companies find their way? In a hands-on panel discussion moderated by Iris Steinmetz, Senior Director of Operations EMEA at HRS International, this session is about sharing practical advice and experiences with representatives of different hotel brands.Panelists:Andreas WesterburgHead of Development, BWH Hotel GroupCynthia PaynterVice President Pricing and Revenue Management, AccorJulie WhiteVP Commercial EMEA, Wyndham Hotels & ResortsStefan MatthiessenChief Brand Officer, Koncept HotelsModeration:Iris SteinmetzSenior Director of Operations EMEA, HRS International

ITB Berlin is one of the world’s leading travel trade shows, bringing together tourism professionals, destinations, hospitality brands, and industry innovators from across the globe. Each year, the event serves as a dynamic platform for networking, business development, and the exchange of ideas that shape the future of travel. With its international reach, diverse exhibitors, and forward-looking conferences, ITB Berlin highlights the...