Destination Demand And Choice For Global Travelers – Tectonic Destination Shift In Times Of COVID-19

In times of COVID-19, travel restrictions determine the choice of destination - not customer wishes or tourism providers! How do tourists deal with these travel restrictions? Do they return to their usual destinations after the restrictions are relaxed or do they stick to the new travel patterns? Will former top tourism destinations be out in the future and will new potential for ""second-tier"" destinations emerge? What should destinations do now to reverse the economic downturn?

Speaker & Interview Guest
Dr. David Ermen
Managing Director, Destination Capacity

Moderated by
Prof. Dr. Roland Conrady
Scientific Director ITB Berlin Convention, Worms University of Applied Sciences

ITB Berlin is one of the world’s leading travel trade shows, bringing together tourism professionals, destinations, hospitality brands, and industry innovators from across the globe. Each year, the event serves as a dynamic platform for networking, business development, and the exchange of ideas that shape the future of travel. With its international reach, diverse exhibitors, and forward-looking conferences, ITB Berlin highlights the...