COVID-19: Catalyst or Pitfall for Sustainability in Tourism?

After the Corona pandemic, sustainability and climate protection will once again shift into the global focus. Will politicians use this reset to push sustainability or will the focus initially be on economic recovery? Will we travel more sustainably in the future anyway as we make more domestic trips, avoid air travel and cruises and city trips are replaced by nature tourism? What are the future plans of tour operators and destinations, what are cruise operators and hotels preparing for in terms of sustainability?PanelistsLucienne DammSenior Environmental Manager, TUI CruisesRandy DurbandCEO, Global Sustainable Tourism Council (GSTC)Peter-Mario KubschCEO, StudiosusJulia MasseyVice President Global Sustainability, Kempinski HotelsModerated byRika Jean-FrancoisCSR Commissioner, ITB Berlin

ITB Berlin is one of the world’s leading travel trade shows, bringing together tourism professionals, destinations, hospitality brands, and industry innovators from across the globe. Each year, the event serves as a dynamic platform for networking, business development, and the exchange of ideas that shape the future of travel. With its international reach, diverse exhibitors, and forward-looking conferences, ITB Berlin highlights the...