Creating Properties That Mean Something to Somebody w/ Ben Rafter,CEO of Springboard Hospitality

Today we have the pleasure of speaking with Ben Rafter, President, and CEO of Springboard Hospitality — one of the largest boutique hotel management companies on the west coast, with 36 hotels and resorts in 11 states.During our chat, we get to hear the interesting story about Ben's journey in hospitality and what led him to where he is now, how he and his team are creating more custom-tailored local guides at their properties, and the important role that technology and data play in the guest experience.www.springboardhospitality.com/longitudedesign.com/