Video

Interview with Lars von der Wettern. Consultant, Hotelier & Start Up Entrepreneur. Germany

Lars von der Wettern. Consultant, Hotelier & Start Up Entrepreneur. GermanyLars started working in Hotels and, as many, fell in love with the industry.After many years working in Operations , decided to jump and start working as Consultant and Advisor.We talked about:-His reasons to love the industry: People interaction, and creating an impact, both at personal and financial level.-How the current pandemic is affecting the industry, where many non-value added businesses will disappear-The accelerated shift towards a more eco-friendly, sustainable tourism, full of opportunities on the new segments-The future is digital, and hoteliers should use the time now to invest on itTips for hoteliers to drive revenue:-Be creative: Focus on new segments, such as digital nomads-Organize a startp up camp. Mix local artists.-Set up F&B workshops, teach cooking, start delivering it-Be THAT dark kitchen that others are searchingAnd as always, advice for the younger generations:-There will always be space for top talent in the industry. Keep training, keep learning-Nowadays, no one can plan a career 20 years ahead. Things have changedAnd a final great message: be away from being a commodity, both as a hotel and as a professional.

Torres Hospitality Consulting
Consultant

I am a Hospitality professional with almost 20 years of experience in the industry, both in operations and as consultant. Have managed teams (Rooms and Revenue) in large and midsize urban Hotels in Europe, having worked in Hotels in Spain, Ireland and England. As a consultant, and since 2011, I’ve had global exposure, having been deployed and lead projects in almost 30 countries in all continents.