Video

Tomorrow starts now with HSMAI Europe - Exploring the beauty of focus in a strong hotel brand

During this interactive session, we will follow the captivating story of the creation of the quintessential Amerikalinjen brand in Oslo and its incredibly successful launch.- What are the steps to building a compelling hotel brand that stands out from the crowd?- How do you ensure that the brand is incorporated into absolutely everything, from hotel design to marketing communications and more?- Is there a need to adapt your hotel’s branding strategy during the current market challenges?Sit back, listen and engage with fellow hoteliers as we take the Amerikalinjen example as a springboard to discuss together everything related to the wonderful world of hotel branding.Join us, and you will meet:- Martin Andersen, Commercial Director, Amerikalinjen- Monna Nordhagen – Partner at Mars Brand Strategy and Member of the HSMAI Europe Marketing & Branding Advisory Board- Moderator: Fiona Gillen, VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board

HSMAI Europe
Association

HSMAI – Hospitality Sales and Marketing Association International – is a global membership organisation founded in the United States in 1927 and the world’s largest and most active association dedicated to sales, marketing, and revenue growth in the hospitality industry. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe is committed to advancing commercial excellence across the hospitality sector through professional...