Forecasting Future - Hospitality News Interview with Hala Matar Choufany

Hala Matar Choufany, President of HVS Middle East, Africa and South Asia in an interview with Hospitality News Middle East, discusses the current hospitality performance in the Middle East region, recovery potential and the future investment opportunities. During the interview, Hala addressed the key anticipated changes, ongoing trends and disruptors in the hospitality industry as well as identified potential investment opportunities and development gaps. Hala also discussed the Lebanese tourism potential and recovery path in particular and highlighted that, amidst the current travel restrictions, tourism recovery could follow slightly different curve to travel in general on the back of the growth in domestic tourism.

HVS is the world's leading consulting and services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 2,000 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe.