Video

Destination Positioning for a Diverse Audience

The importance of destination positioning, and the image is critical since it can affect an individual"s perception and resulting behavior regarding selection and visit. How do attributes like exciting nightlife, restaurant variety, friendly local communities, etc help destination positioning? Please join Hospitality Talks for a discussion with Peter Greenberg – Travel Editor, CBS News; Dan Fenton – EVP & Global Tourism Director, JLL Hotels & Hospitality Group and John Perrottet – Global Tourism Specialist, The World Bank, to understand the positioning process.

0:00 Introduction
6:02 John Perrottet – Global Tourism Specialist, The World Bank
30:07 Peter Greenberg – Travel Editor, CBS News
53:24 Dan Fenton – EVP & Global Tourism Director, JLL Hotels & Hospitality Group
1:10:00 Conclusion

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Hospitality Talks
Press & Media

This channel broadcasts conversations of global lodging and hospitality industry professionals, connects various stakeholders for active discussion during sessions. Our mission is to foster conversations on issues facing the industry and identify ways to work together for the benefit of the industry. Two veteran hoteliers Abid Butt and Sam-Erik Ruttmann are hosting the show.