Concept development and chasing a dream with Veerle Donders

For the final episode of season 2 on SMACK Veerle Donders from Zoku came to join us on the show and told us all about her career to becoming Concept and Brand Director. From knowing at the age of 10 that hospitality was going to be her career choice, to doing things a little different throughout her studies, Veerle is the living proof that dream careers do happen. She let us in on the secret behind creating a successful concept and explained to us what it takes to roll out a concept in a new property.