It is the Global Sustainable Tourism Council (GSTC) global conference in Stockholm, Sweden, tune in as for a conversation between Jahanzeeb Ahmed, Chief Commercial Officer & Co-Founder of BeCause and Dr. Willy Legrand, Professor at the IU International University of Applied Sciences in Germany for HNtv INSIDERS. BeCause is a pioneering company empowering over 30,000 tourism businesses to seamlessly manage their sustainability data. By integrating certification bodies, influential marketplaces such as and Google, and Hotel Chains such as Radisson Hotel Group, BeCause is setting new standards in data transparency, reliability, quality, and frequency. Supported with concrete examples (e.g. how to align reporting standards?; what"s in it for SMEs in hospitality? ) and with major changes on the way, the industry will be able to market itself on the horizon (e.g. EU Green Claims Directive), verified data is critical. Tune in for an engaging casual talk to find out more.